Nine years on 1688: 100% fulfilment and an 83% repeat-purchase rate

2026-03-06 · Platform data · Kaixin Socks

Since joining the 1688 platform in 2017 the company has traded there for nine consecutive years. Platform data shows a 100% fulfilment rate, an 83% repeat-purchase rate and a 79% response rate, with buyer reviews highlighting prompt dispatch, comfort and value.

Platform overview

The company joined the official 1688 platform in 2017, opening the Kaixin Socks store and building an online wholesale channel alongside its offline business. The store has now been trading for nine years.

Key platform metrics:

Response rate: 79%
Fulfilment rate: 100%
Repeat-purchase rate: 83%
Years trading: 9

What buyers comment on

Buyer reviews cluster around four themes: prompt dispatch, wearing comfort, consistent quality and good value. Some customers also mention that children like the patterns and that the colours are fashionable.

Channel structure

The company runs online wholesale, offline manufacturing and cross-border export in parallel. Online sales are anchored by the official 1688 store serving online sellers nationwide; offline work covers long-term manufacturing partnerships with physical brands and distributors; cross-border orders round out coverage of both domestic and overseas markets.